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Carmen Bertelink

Smarter A/B Test Monitoring with a CRO Monitoring Board

Running an A/B test is only part of the experimentation process. Once a test is live, it needs to be monitored carefully. Are the right ...

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Carmen Bertelink

A/B Testing and AI

A/B testing is one of the core methods used in Conversion Rate Optimization. It allows us to compare different versions of a webpage and ...

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Carmen Bertelink

Turning complex journeys into clear priorities

Where the CX gap starts Information is often harder to find than expected. Journeys can feel unclear, next steps may not be obvious and ...

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Carmen Bertelink

From traffic to traction: building a smarter CXO rhythm

Beyond traffic Many webshops invest heavily in SEO and SEA to attract more visitors. But once that traffic lands, the next challenge ...

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Carmen Bertelink

From SEO to AEO: why trust drives visibility and conversion

From search to selection AI is changing the way people search, compare and make decisions online. For years, online visibility was mainly ...

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